I believe that families hire a professional photographer not only to capture beautiful images of their family, but also with the intention to frame the most beautiful prints possible. It’s that belief that led me to set up my business where I don’t offer digital images as part of my session fee. Instead, I offer a print credit towards your prints.
I know there are a lot of photographers out there that do offer the hi-res CD as part of their session fee. The client can then take the image to their print house of choice for their enlargements. I have to admit, the thought of my image being less than perfect on your wall makes me cringe. I’ve had pictures printed at a discount department store, and they look horrible. The one near where I live always seems to print with a brown tone to them. The paper is thin and flimsy. It’s just not a good quality print.
The prints that I sell are printed by a professional lab in Toronto where the staff are properly trained, machines are calibrated daily and corners are not cut. When I think of all the prints that have passed through my hands last year, none of them ever needed to be reprinted. They have always been spot on when it comes to the colour, the vibrancy of the image and the quality of the paper.
Even with this in mind, I recognize that digital is still a wanted commodity. I’m pleased to announce that I’ve reworked my product pricing to include the option to purchase digital images with print release and printing instructions. You will also receive a 5×7 print as a reference to compare the quality with wherever you choose to print your images. Ultimately it is your decision on which product you would like, and now you have the choice!